Along with other performance measures like keyword ranking trends, backlink data, significant social metrics, your own marketing milestones, Google Updates, and more, include Google Analytics data into your marketing mix. You can use this to examine your entire performance and gradually improve your marketing plan.
You may determine which channels are most effective at bringing you visitors from the Google Analytics statistics, as well as learn about the traffic patterns of your competitors. Maintain a central repository for your marketing analytical data, which should include the most crucial Google Analytics (UA & GA4) reports, keyword ranking reports, SEO analysis data, backlink statistics, rival SEO metrics, and more. Simply link your GA account to SEO Super Center to start using the integrated reporting.
Your site's pages should be optimized for the keywords you find using Google Search Console reports. Additionally, you'll be able to choose which of your pages to focus on in order to maximize traffic and conversions. Review the statistics for your list of keywords and compare it to the prior time period to see if there were any changes in the amount of clicks, impressions, CTR, or average placements. To get the most out of both, integrate Google Search Console with your SEO tools.
Determine the main websites that compete for organic search engine traffic. The 'Find more competitors' link can be clicked or you can manually add URLs. Examine the data on anticipated organic traffic and contrast the monthly traffic to your website with that of your rivals. Analyze the past month's traffic data to rival websites.
Both the Traffic Analysis and Competitor Metrics tools provide the Competitor Traffic report.
Examine the main components of your ongoing PPC campaigns and gauge their success. With just one click, add keywords to other reports: for a faster workflow, add keywords from the Google Ads tool reports into the Keyword Basket and Rank Tracking reports. Connect your Google account to gain insightful information, drive more targeted traffic to your website, and generate more prospects that convert.
Stop wasting time remembering and entering your Google Analytics login information each time you require a report for a particular client. Simply request access to your customers' Google Analytics accounts and link SEO Super Center to those accounts.
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